OUR INSPIRATION

"Using your own creative mind is another form of independence" - Lovell

        If you live in LA and have taken the 10 West off Crenshaw, you know exactly who Lovell is. You usually find him dancing on the corner, right at the entrance of the freeway. He wears a cowboy hat and often moonwalks smiling at you. Some people call him the Crenshaw Cowboy.  I’ve taken that entrance almost every night since 2011, coming home from working a show at The Wiltern. Lovell builds original art installations and his poems have always intrigued me. Over the years we’ve become friends and he’s given me insightful advice.  

                                                                                      

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Hi! I am Silvia, founder of Lovell creative and production agency.

ABOUT ME

I am a young entrepreneur and experienced festival and events producer. I was born and raised in Legnano, Italy. After graduating in Economics for Arts and Entertainment in Milan I moved  to Los Angeles, where I earned a Masters Degree in Musicology at Cal State Long Beach in 2012. In the same year, I started working at Live Nation Entertainment, where I ran operations and created event concepts until 2019. In November 2019, I opened Lovell, a production and creative agency which focuses on producing events with social impact. Amongst our clients are ATTN:, LA Times, Food Cycle, and Tree Media. In 2019 I also founded InnerMission, a festival that will take place in Los Angeles in October 2020 with the mission to inspire Angelenos to live a more sustainably conscious lifestyle.